Sexy Fiat 500 Abarth Advertisement

I don’t know how this happened but I missed to post this advertisement of Fiat 500 Abarth during the Super Bowl. As I mentioned before, Fiat 500 is available in US and they also introduced the Abarth version. Abarth is involved with performance tuning for Fiat vehicles and they have been doing this for quite long time. Last time they tuned the 500, the engine was so big they had to cut the engine bonnet to close it proper. Basically, the engine was partially outside! Hopefully, this time everything is packed under the bonnet.

This advertisement is probably the best Fiat 500 advertisement. I really love the engagement of an attractive Italian woman with a performance focused 500. Usually, performance version is more focused on muscular notions and many brands never place a female character. However, Fiat tried to emphasise the attractiveness and elegance of the 500 Abarth through this way.

Before I finish, this advertisement has some similar bits with last year’s Alfa Romeo MiTo online advertisement. Alfa Romeo UK, released an interactive online advertisement for the MiTo and scenario was based on a sexy Italian woman. And I found some similar bits with MiTo’s advertisement such as her mood change. In MiTo’s advertisement, her mood was changing so rapidly and you had to control her. In 500 Abarth’s advertisement it happens in the same way.

Videos' Copyrights

Fiat, Alfa Romeo

Super Bowl 2012 Commercials

This year there are many Super Bowl commercials aired. Today I am posting some of them and in following days, I will be posting the rest. There are many car commercial this year and I decided to divide them into different posts.

In my opinion, the Chevy Silverado commercial is really creative one. The Maya calendar and robustness of Silverado is integrate in a very good way. And the others are Suzuki, Kia. This Kia commercial is a part of the previous one!

I posted the longest one yesterday ;)

Videos' Copyrights
Kia, Suzuki, Chevrolet

New Kia Optima

I hope you have finished watching five hours of Adriana Lima's Super Bowl ads, you are ready for this. Five years ago, Kia was not a brand to be desired for many people. It was a brand good for inferior cars. This means, you cannot afford to buy a better brand and you need a car, eventually you end up with Kia.

However, things have changed! After the new design team, Kia revised it whole model range and amend the perception to global market. They started to offer much better looking cars, distinctive campaigns, improved the production quality, offer more features. Honestly most of the Kia range looks really nice! Especially the new Optima.

I was waiting for the full details of Optima to be released and see its features. First of all, it has a great design that can compete with Ford Mondeo or VW Passat. Unlike old days, the new Optima offers new technologies as well. Six-speed automatic, 2.0-lt petrol engine that produces 165 PS and 1,7-lt diesel engine produces 134PS, six airbags, electric memory seat adjustment, panoramic roof, heated and cooled seat and eco mode. Some of these features are standard in other brands but it is surprising to see them in a Kia.

Kia never used to offer these technologies or this type of distinctive design. My personal opinion for Optima is worth to try. At least a test drive just to see what the have achieved. I think Kia deserves this.

Adriana Lima’nin dünkü reklamını izledikten sonra bu yazıya hazır olduğunuzu düşünüyorum. Son beş yılda Kia’nın kat ettiği yol gerçekten de göz ardı edilemez bir gelişme. Bunu sadece reklamlarda ki gelişme ile sınırlandırmak doğru olmaz. Özellikle yeni tasarım ekibi sayesinde Kia ürünleri çok daha çarpıcı tasarımlara sahip olmaya başladı, ürünler daha rekabetçi özellikle sunmaya başladı ve genel olarak üretim kalitesi arttı.  

Özellikle Optima veya Magentis modeli ile Ford Mondeo veya VW Passat gibi pazarda ki önemi rakiplerin karşısına ciddi bir tasarımla ortaya çıktı. Gelişme sadece tasarımla sınırlı değil! 2.0-lt benzinli motoru 165 beygir ve 1,7-lt dizel motor ise 134 beygir güç üretmekte, panoramik cam tavan, hafızalı ve elektrik ayarlı ve ısıtma-soğutma sistemli koltuklar, altı ileri otomatik vites, altı hava yastığı gibi pazarda ki diğer markaların sunduğu özellikleri Optima/Magnetis ile sunmaya başladı. 

Açıkçası, Kia taraftarı hiçbir zaman olmadım ama şunu da unutmamak gerekir ki Kia'nın son dönemde ki atağına saygı duymak lazım. Kısa bir sürede bu kadar gelişme, göz ardı edilemez bir başarı. Bu yüzden de Kia Optima/Magentis deneme sürüşünü hak ediyor! 

Pictures' Copyrights

Kia

Five Hours with Adriana Lima (Ultra Slow Motion)

If you have extra five hours to do nothing and watch Adriana Lima waving a finish flag. Here it is!!! It is in ultra slow motion :)

This is the extended version of the Kia' Super Bowl advertisement! And also HD quality.