Alfa Romeo Spider (2014)

CAR GARAGE | Alfa Romeo Spider (2014) | Fiat Group CEO Sergio Marchionne said Alfa Romeo That will launch seven new models from 2010 to 2014 starting with the new Giulietta That will receive an extensive facelift in 2014. Set to arrive in 2012, the Giulia will be based on an existing Fiat platforms (most likely, a Wider and longer version of the Guilietta's new platform).

It will be Offered in four-door sedan and station wagon variants and According to the plan, it will mark the return of the Alfa Romeo brand in the States. The same year will see Alfa introducing a facelift version of its three-door supermini and a Mito-based Chrysler Group compact-size SUV That will be produced and sold in the States.

Finally, in 2014, Alfa Romeo will present a Chrysler Group-based mid-size SUV. It's also worth Noting That Alfa Romeo's 2010-2014 product plan does not include a replacement for the GT 2 +2 coupe, the Brera and the long-gone 166 sedan.

Alfa Romeo MiTo (2014)

CAR GARAGE | Alfa Romeo MiTo (2014) | The Mito is sold in Europe with Several versions of the turbocharged 1.4-liter 4-cylinder engine powers the Fiat 500 That. All use Fiat's innovative MultiAir valve-control system, the which also features on a 900cc 2-cylinder engine economy dubbed "TwinAir."  A few words about MultiAir, the which Fiat touts as the first "Fully Variable Valve actuation" system available on mass-market cars. Fiat also claims up to 10-percent better fuel economy versus a comparable non-Multi Air engine, plus up to 10-percent lower CO2 emissions (a major regulatory issues in Europe). Though it's not a power-booster per SE, Hence the Mito's turbocharging, MultiAir is significant as the kind of modern small-car technology That prompted Chrysler's creditors - U.S. and Canadian Governments included - to let Fiat take management control of the American automaker.

In current 2-door form, the 2014 Alfa Romeo Mito would be about the same size as the 4-door Honda Fit, but trimmed and equipped to Compete with upmarket-brand small cars, especially Mini Cooper 2-door models. The name, pronounced "mee-TOE," refers to Milan and Torino (Turin), the Italian cities where most Alfa Romeos are built. Mito shares a platform with Fiat's Grande Punto Euro-market hatchback and has so far been available only in 2-door form. However, a trade weekly Automotive News reports That the US-spec Alfa Romeo Mito 2014 will be a 4-door hatchback, Perhaps on an extended wheelbase.

The American-market 2014 Alfa Romeo Mito should retain the existing European Model's 4-wheel independent suspension with four coil springs, front struts, a twist-beam rear axle, and driver-adjustable shock absorbers electrohydraulic. Ditto the steering, the which uses gas-saving electrohydraulic assists instead of the traditional beltdriven hydraulic pump. Brakes are 4-wheel discs with ABS and an antiskid system with integrated traction control. Alfa's DNA mapping system electronics is sure to be available and Perhaps a standard for some models.  On the safety front, the 2014 Alfa Romeo Mito was designed to Achieve top ratings in Euro NCAP crash tests, the which are similar to U.S. procedures.  Other features are unclear at this stage, but the US-bound Alfa Romeo Mito 2014 should offer most all Euro-standard equipment and options market. Prime Among these are a large glass sunroof, premium Bose audio, a navigation system, and Fiat's voice-activated "Blue & Me" infotainment controller, the which is similar to the Ford Sync system and was also developed with Microsoft.

The Mito serves as the entry-level Alfa Romeo in Europe and is planned to anchor a U.S. multi-model line that's currently slated to form up during calendar 2014. Specifically, Fiat / Alfa dealers will be adding the front-drive Giulietta, a Ford Focus-size 4-door hatchback; a new Spider roadster, a modern version of "The Graduate" star and possibly a rear-drive design; and the midsize Giulia sedan and wagon. The pricey limited-edition sports car 4C will remain the brand's global image-leader for as long as it's available.  The Mito was originally billed as a car for the "YouTube Generation." A play target was and is the Mini Cooper, so it naturally follows a similar formula as a well equipped, fun-to-drive small car with youthful styling, good fuel economy, quality materials, and solid workmanship. Most reports show the latest 1.4-turbo gas models doing 0-60 mph in some 7-8 seconds, the which is on par with the base-engine 2-door Mini Coopers but a bit Adrift of turbocharged Cooper S models. Reported positives include mechanical refinement, general fit-and-finish and, unsurprisingly, Italian design flair.

The 2014 Alfa Romeo Mito may be arriving later than Fiat had planned, but it's well timed for a spate of new small cars from other premium brands. M-B's sleeker A-Class hatchback, also just redesigned, may join in, along with Several other body styles on the same new front-drive platform (called MFA for "Mercedes Front-wheel Architecture"). Toyota's Lexus division already offers a smallish compact hatch in the hybrid-drive CT200h, and Nissan's upscale Infiniti brand has Announced a new small car for around 2013. Let's also note That premium-brand leader BMW is planning a range of small front drive cars to slot below its rear-drive 1-Series compacts, though they're not expected to be ready until 2018 or so.

Alfa Romeo 4C (2014)

CAR GARAGE | Alfa Romeo 4C (2014) | The delay stems from concerns about Alfa Among Officials Fiat's near-term sales prospects in light of the sovereign-debt crisis now affecting Several Euro-zone countries. Sergio Marchionne, CEO of the new Chrysler-Fiat alliance, the 2014 Alfa Romeo intends 4C to be a "halo" car That will help lift the brand's global sales to 400.000 units by mid-decade. Most telling of all, Alfa has canceled plans for its first-ever SUV, a US-built sister to the next-generation Jeep Compass / Patriot. Instead, Alfa will offer a large, rear-drive sedan derived from the next-generation Maserati Quattroporte at sister division; it's due sometime after 2014. Until then, American Fiat-Alfa dealers will have to get by with just the Fiat 500 and the exotic 4C. A barth is Fiat's in-house "tuner" operation akin to Mercedes' AMG unit.

Styling for the 2014 Alfa Romeo 4C concept was created by Fiat's Turin studio and should carry over to the production models with few, if any changes. The design borrows elements from the 8C Competition, but the main inspiration is said to be the low-slung 33 Straddle of the late 1960s, a road-going version of the Alfa 33 racing car; only 18 were built. It also bears unique detailing like prominent upper-body-side lines That flow of water into large functional scoops at the door trailing edges - a tip-off to the rear / mid-engine powertrain layout - plus bulging fender lines and a turret- like roof with a semi-hidden windshield pillars and side-kicked-up window line. Like the McLaren MP4-12C and a few other modern sports cars, the new Alfa bookends its composite tub with aluminum sub frames That mount chassis and running gear and hardware are designed to absorb impact forces.

Assuming the Geneva concept is an accurate forecast, the 2014 Alfa Romeo 4C should be powered by a tuned version of the turbocharged 1.7-liter 4-cylinder engine available in the brand's front-wheel-drive compact sedan Giulietta. Assuming engineers Curb weight Achieve Their target, the 4C should have a weight-to-power ratio of around 7.7 pounds / horsepower, versus 8.3 for the 320-horsepower 2.800-pound Porsche Cayman S, arguably the new Alfa's closest conceptual rival. Also for Reasons for weight-saving and simplicity, the 2014 Alfa Romeo production 4C is Likely to retain the concept's TCT dual-clutch transmission, a computer-controlled gearbox can be shifted manually That or set to operate like a conventional automatic.

Though U.S. pricing has yet to be set, Ciferri says the 2014 Alfa Romeo 4C coupe will sell in Europe for about $ 62,000 at current exchange rates. That's a far cry from Alfa's last all-out sports car, the V8-powered 8C Competition coupe and Spider convertible, the which saw a combined production of only 1.000 units in 2007-08.  Front / rear weight distribution should remain in the region of 40/60 percent, the which is typical of a rear / mid-engine sports cars. Alfa's "DNA" system will almost Certainly be standard; it allows drivers to tailor steering, throttle, and transmission responses through Dynamic, Normal, and All-Weather modes.   Other features can not be confirmed yet, but we've no doubt the 2014 Alfa Romeo 4C will come with all the conveniences and safety equipment expected of over-$ 60,000 cars.

Alfa Romeo Disco Volante Touring Concept (2012)

CAR GARAGE | Alfa Romeo Disco Volante Touring Concept (2012) | The car will be produced as a very limited series for discerning customers: collectors, aficionados and design sporting drivers with appreciation for a tailor-made car based on individual passion and taste. The briefing at Carrozzeria Touring in 1952 Mentioned the need for a shape That was 'insensitive to wind'. The unique basic design, featuring an oval cross section, evolved in different versions, and was even registered as 'design patent'. Using Alfa Romeo 1900 C elements, the car received a new aluminum crankcase, a new tubular chassis, and a very light , striking and efficient aluminum body.

Initially aimed at races in the Sport category, the C52 Disco Volante soon reached the status of design icon. So significant is the Disco Volante in the history of automobile design, that Alfa Romeo has chosen to celebrate this Touring design its own 100th anniversary with a bronze sculpture now exhibited in Milan.

Prior to any construction phase at Touring, every new component is CAD designed and documented. The program covers Meticulous engineering feasibility, safety, homogenization, aerodynamics and structural analysis. Touring has preserved and developed the use of hand-beaten aluminum panels. The weight advantage of aluminum is one of the assets of Touring Supercharger's construction methods.  The entire manufacturing process is fully documented and digitally logged, to guarantee consistent quality levels and accurate reproduction.

The Disco Volante 2012 design briefing required to blend ingredients as innovation, emotion and aerodynamic properties into a timeless and essential shape. Of a sports Berlinetta by Touring, in this case extrovert, Clarey pronounced, and tempting. The overall teardrop shape reflects classic volumes with respect for aerodynamic values. The final result is a rear-oriented design, with an extended rear overhang, a retracted greenhouse, and a limited front overhang.

Sexy Fiat 500 Abarth Advertisement

I don’t know how this happened but I missed to post this advertisement of Fiat 500 Abarth during the Super Bowl. As I mentioned before, Fiat 500 is available in US and they also introduced the Abarth version. Abarth is involved with performance tuning for Fiat vehicles and they have been doing this for quite long time. Last time they tuned the 500, the engine was so big they had to cut the engine bonnet to close it proper. Basically, the engine was partially outside! Hopefully, this time everything is packed under the bonnet.

This advertisement is probably the best Fiat 500 advertisement. I really love the engagement of an attractive Italian woman with a performance focused 500. Usually, performance version is more focused on muscular notions and many brands never place a female character. However, Fiat tried to emphasise the attractiveness and elegance of the 500 Abarth through this way.

Before I finish, this advertisement has some similar bits with last year’s Alfa Romeo MiTo online advertisement. Alfa Romeo UK, released an interactive online advertisement for the MiTo and scenario was based on a sexy Italian woman. And I found some similar bits with MiTo’s advertisement such as her mood change. In MiTo’s advertisement, her mood was changing so rapidly and you had to control her. In 500 Abarth’s advertisement it happens in the same way.

Videos' Copyrights

Fiat, Alfa Romeo

Car of the Day # 26 Alfa Romeo Spider Matte

Some people don't like it, some people love it! That's that matte paint. I liked it with the Alfa Romeo Spider.

The Most Artistic Alfa Romeo MiTo

People who read my blog frequently know that Alfa Romeo MiTo is one my favourite car. Besides its technological features, it offers an exquisite design that cannot be found on its competitors. MiTo is a vehicle, which combine a perfect design harmony with its front and rear. Usually, when you notice a beautifully shaped front in a car, it may not end up with a beautifully shaped rear! Regardless of the price tag, I have noticed this with many vehicles. However, Alfa Romeo achieved to make a small car with state-of-art design and did not price with lots of numbers. Basically, MiTo is the best looking car for its price! You cannot buy something better looking than a MiTo.

That’s enough with the MiTo! Today, I went to Mailbox shopping centre at Birmingham. This is not something unusual, so why I do mention it! From 28 July to 31 July, Mailbox holds an event with Alfa Romeo and Castle Art Gallery. This might sound a bit interesting, Alfa Romeo and an art gallery!

Alfa Romeo recently revealed a new engine option for MiTo. It is called 1.3 JTDM-2, I know it is not the best branded product, and sounds like a tail number of a plane. But this diesel engine is amazing, despite its small size, it manages to generate 85 horse power and massive 200 nm of torque. For people, who have no idea about torque; 200 nm from a 1.3 lt diesel engine is something really unexpected! And despite its unusual power output, it only pops out only 95g/km CO2 and this eliminates the London Congestion charge. This means, you can go around the London without paying anything all day, honestly there is no point to do this but if you will buy this car you might try it one day! And additional information for emerging markets, this car has a very small engine and this means very low tax!!!

Okay, I am back to art event. Alfa Romeo decided to celebrate this new engine with a respectful artist, Louise Dear. Louise’s “Because I Can” work was printed and covered on this new MiTo model and it will be shown around the UK.

Louise has a different way of painting, in terms automotive she is closer to Audi! She paints her works on aluminium, like Audi uses aluminium to manufacture cars. When I first heard this, I was a bit surprised. An artist uses a technological material as a painting surface. Honestly, this is more spectacular than the MiTo’s 1.3 lt diesel engine. Aluminium gives a unique look to her paints, the curves and edges of aluminium generate a very aesthetic view. I am not an art expert but from my point of view, aluminium changes the way her paints look.

One of the best parts of Because I Can work, there are some hidden Alfa Romeo logos. When you look at the paint, you don’t notice them at the first time but when you look at second time, you notice that bits of Alfa Romeo logos placed very careful inside the composition. Placing car logos into an art work is as hard as producing high amount of torque from a small diesel engine!

Unfortunately, I cannot talk anymore! If you want to see this exquisite work, please visit these places and see the MiTo and Louise’s work.

My suggestion for Alfa Romeo; offer this paint work as a limited edition. The material printed to cover the MiTo is robust enough to resist adverse weather conditions. And it will be a very unique limited edition Alfa Romeo that will be remembered in future. Just limited to 100!

Mailbox (Birmingham)
Preview Evening 28 July, 6-9pm
Exhibition runs until 31 July

Norwich
Exhibition runs 4 August – 7 August

Cardiff
Preview evening 11 August, 6-9pm
Exhibition runs until 14 August

http://www.louisedear.com/

http://www.castlegalleries.com/alfaromeo/

The rest of photos are available on Facebook Pages
https://www.facebook.com/media/albums/?id=197690936912568

Published at: http://uygarr.blogspot.com http://carsandlife.net

We want to see more series from Italian Passion :) (Alfa Rome)

Alfa Romeo’s Can You Handle Italian Passion campaign made record viewers in my blog! I can easily say one thing, Alfa Romeo should reveal this campaign to global market :) In my opinion, this is one of the most creative automotive campaign for long time and it will be remembered. Alfa Romeo MiTo’s character transferred to story very well. I think the people in PR team know the car very well! This campaign expresses the MiTo’s both feminine and masculine design concept. Woman has clemency which represents the feminine side and anger which represent masculine side. Unless, these kinds of similarity cannot be made easily.

I have an idea for Alfa Romeo UK and Alfa Romeo Spa (Italy). This campaign should be followed by series of different experience with the same Italian lady on different places. For instance, you can meet her in Eurostar while travelling to Paris and you might have a nice conversation while eating your meals or you might end up with a well done beef on your face! Or, you can notice the same lady in a department store in Istanbul and try to make conversation and try to avoid the high heels to end up in your back! There are lots of stories which can be generated around this concept and it will definitely increase the brand awareness of MiTO and increase the competitive advantage.

Why? Because, it will receive a huge attention and people spend more and more time with this interactive campaign and at the same time, they will get use to Alfa Romeo MiTo more and more, actually they will create an emotional bond with the vehicle. The sexual character of the campaign directly effects our primitive behaviour and we will start feeling emotions to MiTo, in other words MiTo will be in our sub-conscious part ;) Anyway, enough with too much details.

I know that Alfa Romeo UK and Fiat Spa will read this post and I do hope that they will increase the budget and make this campaign global. Lastly, the series should end up somewhere nobody would ever think of ;) If you wish to know my end, just contact with me :) (Kidding!)

Pictures' Copyrights

Alfa Romeo

The most sexy automotive PR campaign by Alfa Romeo UK

Forget the Stig, this is the new secret :)

Alfa Romeo UK recently started a PR campaign on internet, Can You Handle Italian Passion? And this campaign became an internet phenomenon. Campaign is really creative and also challenging. You are trying to talk with a sexy Italian lady in London, actually in her flat.

This is an interactive video experience based on Flash, and you are being directed by options. Such as; where to sit and what to play in stereo. However in the last stage, you have to use your ability to continue! But that’s not easy, her mood can change unexpected and you may not end up very well!! So, be careful.

Unfortunately there is a minor problem with this website, it is only accessible from UK! I don’t know why but the whole experience is limited to UK! So, I did a favour to you all and uploaded only some parts of her. I hope that Alfa Romeo UK and their PR agency will be kind to allow this small show :) If I receive any request to remove the video, I will do so!

A small hint, she never does that thing!

Actually this website offers the same excitement which I had while driving the Alfa Romeo MiTo. Great job has done :) Below, you can find my other post about MiTo.

In terms of global Alfa Romeo image, this campaign is excellent, I wish that it was made for global campaign. Movie and the product definitely matches with each other. When you drive an Alfa Romeo MiTo Diesel, you will see what I mean! Totally unexpected, unpredictable and entertaining. Sounds like movie has the inspiration from the diesel :)

Pictures' and Videos' Copyrights
Alfa Romeo

http://uygarr.blogspot.com/search/label/MiTo

Easy Virtue

Last I was watching the movie Easy Virtue (Starring Colin Firth, Jessica Biel). It was originally shot by Alfred Hitchcock in 1928 but I didn’t have chance to watch it. When I started watching this movie I was not expecting to see a grand prix racing at Monte Carlo in 1930s. The first minutes of the movie starts with nostalgic grand prix race in Monte Carlo. And at that moment, this movie caught my attention! However the involvement of cars was not limited with the race sequence. After the race, Jessica Biel drives BMW 328. I am not sure about the model but I think that is a 328! And this means the time is after 1936! Actually I am not sure about this, if I found reliable information I will share it here.

After watching the movie, I searched YouTube for vintage racing footages. And I found some :) And I also shocked! The safety measures were nothing at those times, I am not talking about safety car. There is not seat belt, no safety barrier, no safety flags, cars don’t have any safety. And drivers were dying during the race and it was mentioned like something very normal. When you consider contemporary races, drivers at those times would not consider as a real race. Like many people I always respect the drivers in early years of motor racing. Winning and losing was so tightly attached with living and dying, I think we cannot understand how it feels to race those times. By the way in one of the footage, Alfa Romeo was taking over the Bugatti !

I hope you will enjoy the nostalgic Grand Prix race :)

A detailed explanation for the problem of German Cars

For very long time I was trying understand what is wrong with German cars. I didn’t make mistake while writing, German cars. There is always something missing with them, I could not understand but German cars never have the same taste with Italian cars. Of course, I am not licking cars to identify their differences. I am pretty sure that all German cars would taste the same :)

And recently I found the problem with German cars. The huge problem which irritates me for very long and irritates many other people, I am using sales figures of Italian cars as a proof! German cars are offering everything; perfection, design (not all of them), efficient, luxury, perfect, gray, very gray, light gray, very dark gray and this goes forever. Germans cars are doing what you told them to do! Actually if a German car goes wrong, it terribly goes wrong. This happened in 2003-2004 with Mercedes E Class, electronic brake system and electronic control modules of C Class. Anyway, they don’t cause trouble anymore. The main thing is German cars are doing what they are supposed to do and they do not questionize. They just are doing it!

A German car always handles well, the automatic screen wipers always works with the same amount of rain, engine always makes the same sound, all the parts inside the car have the same millimetric distance within each other. This combination of perfection obsession is not matching with human being because we are not perfect and we want things different. I think the best explanation for German cars is they are like trains. They are doing what they are supposed to do, trains cannot change travel anywhere else than railway and they always follow a route.

The Italian cars are like pizza, each pizza is a unique dish. It is nearly impossible to have the same pizza, even if you manage to have the same one you cannot eat in the same way. All the mozzarella cheese will try to go somewhere else, you will try to make some weird moves to eat the slice and some vegetables will fell on your trousers while you are trying to clean your trousers, your elbow will hit to pizza. Basically each time you try to eat an Italian food, you will have a new adventure like in Italian cars. Each Italian car is totally unique, I don’t know how they manage to do it but they are excellent at producing each car unique. There is no identical twin of a Ferrari 458 or Alfa Romeo MiTo or Fiat 500. Even if the factory is robotized, their supplier may not be robotized and their production technique might be influence the employees emotional conditions.

Therefore each Italian car is like a sculpture, you cannot find the same one. And Italian cars do not react as you wished, try to control a Ferrari 599 GTO. Jeremy Clarkson tried to do it in “Italian Job” and he failed, try to control an Alfa MiTo diesel. The electronic systems will help you but the car will control you. You will do what the car is ordering you!

And lastly British cars; very basic definition, there is always something is missing. In order to proof this, just look at British taps! They have separate taps for hot and cold water. You cannot find this in other part of the world. British engineers never connect hot and cold water together, you either burn your hands or freeze your hand. There is no balance and you can face with this ugly truth even in the most prestigious hotels or in houses. Everything looks excellent, suddenly you want wash your hand, and you burn your hands!

You can find this in British cars also, everything is excellent. Design, materials, engines but you cannot have a door closing aid in a Bentley Azure. This is a very basic technology from Germans, when your door is not fully closed the hydraulic system closes for you. But you cannot have this in a Bentley Azure! This car costs more than a country and you have to close your door properly by yourself. But still I like British cars they are combination of Mr. Bean and Paul Smith shirt!

Pictures' Copyrights

Mercedes, Pizza Express, Aston Martin, Deutsche Bahn, Maserati, Paul Smith