The most sexy automotive PR campaign by Alfa Romeo UK

Forget the Stig, this is the new secret :)

Alfa Romeo UK recently started a PR campaign on internet, Can You Handle Italian Passion? And this campaign became an internet phenomenon. Campaign is really creative and also challenging. You are trying to talk with a sexy Italian lady in London, actually in her flat.

This is an interactive video experience based on Flash, and you are being directed by options. Such as; where to sit and what to play in stereo. However in the last stage, you have to use your ability to continue! But that’s not easy, her mood can change unexpected and you may not end up very well!! So, be careful.

Unfortunately there is a minor problem with this website, it is only accessible from UK! I don’t know why but the whole experience is limited to UK! So, I did a favour to you all and uploaded only some parts of her. I hope that Alfa Romeo UK and their PR agency will be kind to allow this small show :) If I receive any request to remove the video, I will do so!

A small hint, she never does that thing!

Actually this website offers the same excitement which I had while driving the Alfa Romeo MiTo. Great job has done :) Below, you can find my other post about MiTo.

In terms of global Alfa Romeo image, this campaign is excellent, I wish that it was made for global campaign. Movie and the product definitely matches with each other. When you drive an Alfa Romeo MiTo Diesel, you will see what I mean! Totally unexpected, unpredictable and entertaining. Sounds like movie has the inspiration from the diesel :)

Pictures' and Videos' Copyrights
Alfa Romeo

http://uygarr.blogspot.com/search/label/MiTo

Sex Sells with MiTo Diesel

Travelling with plane in economic class is one of the unpleasant ways of transportation. It is just offering enough space for people who do not exist, you cannot sleep, you cannot feel comfortable. Also you have to arrange your luggage limit to 23 kilos and you have to drive to airport which is in the middle of nowhere and land to an airport which is in the middle somewhere. Basically if you are not travelling with first class, this is the usual way for travelling long distances.

However today I discovered another way ;) I drove Alfa Romeo MiTo diesel. That’s a diesel powered Alfa Romeo, but it is not like ordinary diesels. As I mentioned before, it is offering 320 newton metres of torque which is enough to tow moon from 1,6 litre engine. And it produces 120 horsepower. But the torque turns the travel into first class pleasure.

MiTo is a small car to compete with snob Mini. I don’t like Mini because all snobs are driving it, therefore I always ignored. And also it is too much German for a British! But the MiTo is totally something else. With this enormously powered diesel engine you ignore all the annoying details.

I really don’t like manual gearbox. I know many people are saying “I can control the car with manual, automatic is blab la”. Sorry I have never ever agree with you, the best automatic for me especially double clutch ones. But MiTo diesel does not offer automatic with diesel. Does it annoy me? Of course no! It is the best manual car to buy and to drive! And this lunatic diesel revs up to 5000 rpm. I cannot realize how it reaches to 5000 rpm so quickly. First gear 5000 rpm, second gear 5000 rpm and I couldn't realize how it happened some quickly. This engine is lunatic :)

After my journey with MiTo, I found the alternative way to travel long distance. Diesel MiTo! With MiTo, you don’t have to worry about ticket prices, luggage limitations, you can eat whatever you wish to eat, you can choose whom to seat next to you and it will be enjoying. If I had a MiTo diesel, I would definitely travel to Birmingham with it.