Maserati Travel Kit Capsule by Fendi

I was expecting for this news from Maserati! They finally have a travel kit from a luxury brand. I know it is not shocking news but Maserati is one of the closest brand that can engage with fashion easily. Unlike other brands, Maserati design consist of notions that are related with the fashion. Especially the GranTurismo and GranCabrio models are designed based on the curves of female and male bodies. And this design concept leads Maserati to be differentiate from the competitors, also creates a link with fashion. Unlike other brands, Maserati is not only promoting power and technology, they also promote their timeless design. Moreover, the colour scheme, interior production and the leather quality always give that feelings.

Now, Maserati started to offer a travel kit designed by fashion brand Fendi. Fendi offers hats, sunglasses, valets, small bags, big bags, key rings, scarf and luggage. Don’t ask for the price, I have no idea and I don’t think they will be cheap!

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Maserati

Starts on paper, ends up on paper

Usually I don’t watch the videos on iPhone applications. They might be boring, too long or I just don’t bother to watch. This time I wondered the Fendi’s video section on iPhone application and watched it. It was an interview with Karl Lagerfeld. As you can imagine, it is all about fashion but I like the last sentence of the interview. Fashion starts with paper and ended up in magazine or newspaper, paper is the starting point and where it ends up. This sentence basically defines the fashion business.

From this point of view, cars stars with paper and ended up in paper also. The design stage, sketches mostly starts on paper, then to computer and later on with clay models. The production is done with metals and finally the pictures are printed on magazine or newspaper. I know the end up product of design is a car and made by steel, however every car built on earth printed on paper. Either it is nice or ugly, you can find a picture of each car printed on somewhere. As Lagerfeld mentioned, starts with papers, ends up with paper! I think cars and fashion have more common aspects than we know!

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Fendi, Land Rover, Mercedes McLaren