As we all know that cars do not have the technology to be in stealth mode. Especially luxury brands, it is nearly impossible to ignore them. I am sure that, if it is possible to have stealth mode in cars, it won’t work with luxury brands. They are theoretically and practically impossible to ignore. They are designed for this; they have to show their price, reflect the wealth of the customer and diversify their selves from the other cars at any condition.
Unfortunately, this theory does not work with new Audi “A What?” model. Audi did not reveal a new model called “A What”. Actually new A6 is the A What? New Audi A6 is nearly impossible to be identified at anytime and mostly at night! Last week I saw a new A6 and I wasn’t sure whether it is the new one or not.
It looks the same as A4, similar to A8 but you can diversify by their size (Hopefully!). Front look is a photocopy of A4, it does not look big and it does not look really different from the previous model. I know it offers lots of new technologies and nice interior but exterior is not that good. I was expecting to see something really sensational but it is just a interpretation of A4 and old A6, that’s all.
Mercedes E Class, BMW 5 Series and Jaguar XF look much much better than the new A6. And this proofs that, Audi targets to a new market! People who want to own luxury cars but do not wish to be spotted! Here it is the new Audi A6, the best way to go stealth mode.
Karl Lagerfeld has a bag, which say “Karl who?” Because many people gives that reaction, when you say his name. And he found a very nice solution to this. I think A6 should have a package like this, A What Package with matte black, black wheel, black leather and extreme matte black car cover!
Pictures' CopyrightsMe, Audi and Karl Lagerfeld
The only thing is to translate my English written article to Turkish. It sounds a bit weird, my mother tongue is Turkish and I am writing in English and translate it to Turkish :) Reality of internet world!
So, I did translate the article and she immediately posted on her blog. Actually the way she used the photos are much better than I do :) I think I am a bit lazy on this thing or my low energy consuming processor is too slow these kinds of party tricks ;) Anyway, it was a good experience for me to write in a well-respected Turkish fashion blog.
Before I start on my post today, I need to give some brief information. Many of you may not know anything about Karl Lagerfeld. And some of you may say exactly this “Karl who?” This is a very common thing, especially in car blogs. So who is Karl? Karl Lagerfeld is a German fashion designer living in Paris. He is well known as creative director of fashion brand Chanel. Also he owns his own brand Lagerfeld and also worked for Fendi. That’s enough for a car blog. Please Google him for more information, I am not a fashion expert.
Recently, Volkswagen introduced a new package called Style for Polo and Golf. Usual this “style” named packages are totally mess and dull! In addition, Polo and Golf are quite boring cars. So, combination of dull package with boring cars, ends up with a total boredom instead of freedom. However this time, everything has totally changed! Style package is introduced by Karl Lagerfeld. I know it does not sound interesting but in terms of fashion, these two cars are the most stylish cars currently on sale :) Nothing else on market is being introduced by Lagerfeld so, they are not stylish enough. Many people buy car for their “style”.
After this campaign, Audi A1 and A3 look like really boring :) Sorry but Audi A1 and A3 do not offer something special and stylish. Just four circles!
Style package offers light alloy wheels, fog lamps, tinted side and rear windows and STYLE logo (this is really nice.) Style Plus package offers a sunroof or panorama roof and new alloy wheels.
Usually I don’t watch the videos on iPhone applications. They might be boring, too long or I just don’t bother to watch. This time I wondered the Fendi’s video section on iPhone application and watched it. It was an interview with Karl Lagerfeld. As you can imagine, it is all about fashion but I like the last sentence of the interview. Fashion starts with paper and ended up in magazine or newspaper, paper is the starting point and where it ends up. This sentence basically defines the fashion business.
From this point of view, cars stars with paper and ended up in paper also. The design stage, sketches mostly starts on paper, then to computer and later on with clay models. The production is done with metals and finally the pictures are printed on magazine or newspaper. I know the end up product of design is a car and made by steel, however every car built on earth printed on paper. Either it is nice or ugly, you can find a picture of each car printed on somewhere. As Lagerfeld mentioned, starts with papers, ends up with paper! I think cars and fashion have more common aspects than we know!
