BMW Group DesignworksUSA

Today I would like to share the dark part of the BMW, BMW Group DesignworksUSA. Unlike Porsche Design, DesignworksUSA is not that popular, it did not become a part of the popular culture. Many people became aware of DesignworksUSA, when the Chris Bangle was moved to this company after stopped designing cars.

Unfortunately, DesignworksUSA is not like Porsche Design, they don’t have a wide range of products. They are more concentrated on industrial design, and collaborated many different brands such as; Intel, Adidas, HP, Nokia, Deutsche Bahn.

There are two design from BMW DesignworksUSA! A 12-foot pedestrian light and Lo-Glo, a 3-foot pathway light, feature LED cartridge and a Thermaltake computer mouse.

München, we have a problem!

Today BMW announced their brand “i”. i branded vehicles will be devoted to battery power and establish mobility services. These new car will have carbon fibre and light weight concept as we all expect to see. There is nothing very surprising or unexpected.

These new battery powered carbon fibre structured vehicles will be named as similar to your computer’s CPU, i3 and i8! I am not joking BMW introduced a car named as a CPU. Intel already uses i3 for its relatively slow CPU mostly found in low end laptops and PCs.

I think in couple of days, we will see that Intel will be warning BMW to alter its i3 brand name (Intel has i5 and i7 brands as well). Honestly, I could not understand how they missed this point!

 

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Intel, BMW