New Porsche 911 Received Red Dot Design Award

The new Porsche 911 and the previous Porsche 911 look the different from many angles but, for many people they look exactly the same. I kind of agree with those people, new 911 looks exactly the same as before. 

Nothing really changed but it looks better, especially I like the new design of rear automatic rising spoiler.

When it is in stationary position, you never realise the spoiler, it looks seamless! Also, when it is raised, it is perfect matching with the exterior design. However many people may never realise this. Except some! 

Recently new Porsche 911 receives design award from Red Dot. 30-strong international jury of experts suggest that; new 911 has a “unique” design language that is sourced by the functional and emotional design factors. Moreover, new 911 combines the innovation and tradition, power and elegance.

Actually, I am really impressed with the Red Dot jury! For many people, new 911 looks the same! I really don’t like to say this and it is a bit harsh but this is the reality. Not only 911 looks the same; the new Bentley Continental, the new Audi A3 and many other new cars try not to scare their existing customers by offering something totally different. Reference to this incident; previous BMW 3 Series by Chris Bangle! It was a big shock for everyone.

Anyway, I still like the new 911 and I don’t mind whether it looks the same or not. In the end, that’s a Porsche 911.

BMW Group DesignworksUSA

Today I would like to share the dark part of the BMW, BMW Group DesignworksUSA. Unlike Porsche Design, DesignworksUSA is not that popular, it did not become a part of the popular culture. Many people became aware of DesignworksUSA, when the Chris Bangle was moved to this company after stopped designing cars.

Unfortunately, DesignworksUSA is not like Porsche Design, they don’t have a wide range of products. They are more concentrated on industrial design, and collaborated many different brands such as; Intel, Adidas, HP, Nokia, Deutsche Bahn.

There are two design from BMW DesignworksUSA! A 12-foot pedestrian light and Lo-Glo, a 3-foot pathway light, feature LED cartridge and a Thermaltake computer mouse.

Crazy Idea: Concrete Car Interior

I know the title sounds a bit unusual for automotive industry. Concrete and automotive are totally different words; contemporary meaning of automotive is lightness and concrete is heaviness. This is that basic! But, concrete sometimes looks nice, if you could manage to use it and design it properly. In modern houses, we started to see pure concrete walls instead of wallpapers or colours! I can see that concrete is in a new era.

Like houses, cars are started to offer different interior options. It used to be between plastic and wood. Now you can use have any type of wood, brushed metal, carbon fibre or still the plastic! My suggestion is using the concrete in central console. For sure, I don't mean to use it everywhere! Using it only in the centre console with the combination of leather or wood can create unique atmosphere.

Concrete is not a very good material for car interior, which has high tendency to vibrate all the time. Therefore, I am suggesting to use concrete only for small areas. It can be used, where the wood is standing in Evoque's centre console. The advantage of concrete is the ability to provide unique interior to each vehicle. Unlike wood or metal, concrete cannot be same in each car and it will be a unique material to use for car interior.

The main problem, the weight! I am not saying make the entire central console from concrete. It can be only a few centimetres thick, for the area which is occupied by wood, and will not charge extra weight to vehicle.

I won't be surprised if I see this soon!

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