You might have noticed Mercedes's new slogan, the best of nothing! They revealed this heavily creativity involved slogan on January. Based on Mercedes's explanation this new slogan means; perfection, fascination and responsibility. Honestly I did not get the same message instead I found it quite basic and raw.
The best or nothing sounds really impressive but it may not create the same impression on every consumer. When you see an A Class; you will understand that it is not the best and mainly focused on nothing part. On the other hand, if you order a Mercedes with no options, what you will get is basically nothing. In each Mercedes, everything is optional; I am sure they will try to offer fourth wheel as optional but that’s quite impossible!
From the Mercedes's pricing strategy, I can suggest that; if you don't have money you may not have the best. If you have lots of money, why you will buy a Mercedes. For instance, Range Rover is the best luxury SUV currently on market, whether you like it or not.
Despite all those facts, Mercedes is the most innovative automotive company on market. With their contemporary safety technologies, it is nearly impossible to have an accident. This is same for engine, drive train and other technologies also, but this new slogan does not reflect an of these. Their previous slogan was much better.
And here is the option list for Mercedes S-Class
http://www2.mercedes-benz.co.uk/content/unitedkingdom/mpc/mpc_unitedkingdom_website/en/home_mpc/passengercars/home/new_cars/models/s-class/w221/equipment_accessories/optional_equipment_new.html
And here is the option list for Mercedes S-Class
http://www2.mercedes-benz.co.uk/content/unitedkingdom/mpc/mpc_unitedkingdom_website/en/home_mpc/passengercars/home/new_cars/models/s-class/w221/equipment_accessories/optional_equipment_new.html
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Mercedes, Land Rover, Maserati
